Who Should Visit?


Organised by UBM Asia, the China International Gold, Jewellery & Gem Fair – Shenzhen (Shenzhen Jewellery Fair) will be held 14 to 17 March 2020 at the Shenzhen Convention & Exhibition Center. It will showcase a huge breadth and depth of products, from fine jewellery and trendy accessories inspired by high fashion to loose diamonds, coloured gemstones and pearls, and related products and services. What makes the fair even more exciting and relevant is its theme – “Jewellery Resources China” – which underscores Shenzhen’s unique strengths in the jewellery industry. Professional buyers will be treated to a rich spectacle of collections and services in a sectorised format. 

Starting with the industry needs, the Shenzhen Jewellery Fair plans to set up different pavilions accordingly, including Brand Resources, Innovative Resources, Crossover Resource, Fine Jewellery, Design Resources, Fashion Jewellery Resources, Jade Resources, Other Finished Jewellery, Materials Resources, Technology and Equipment Resources, Human Resources and Media Resources. Besides that, several high-level forums and special events will be held onsite to promote the fusion between technology and beauty. 

Timely Event

This must-visit trade show in Southern China is the ideal marketplace for professional buyers who need to replenish their inventories for the upcoming peak selling seasons. This will give buyers ample time to strategically plan for the months ahead, analyse their business decisions and identify the right products that will fill their shelves during key retail dates.


Networking Platform

With more than 300 exhibitors and about 10,000 buyers gathered under one roof, the Shenzhen Jewellery Fair offers a world-class platform for manufacturers, multi-channel retailers, wholesalers, designers, buying agents and private collectors to do business. This is the place where buyers and sellers can generate leads for strategic alliances and most importantly, potential business partners. 

China Jewellery Market Summit 

Launched in 2014, the China Jewellery Market Summit covers topics and discussions of the most pressing issues among the industry’s decision-makers and thought leaders. The Summit offers a mix of lively debate, discussion and networking. One of the event’s highlights is the Jewellery Parade, an innovative showcase where jewellers and manufacturers can generate buzz for their latest collections and further raise their company or brand profile.