Why Exhibit?

Jewellery Hub

Innovation, the desire for personalisation and the rise of the technology- and market-savvy Millennial generation are changing the landscape of the jewellery industry. Shenzhen, China’s undisputed jewellery manufacturing centre, is evolving just as fast. Its jewellery manufacturers, who account for about 70 percent of China’s jewellery production, are diversifying their product offerings, adopting new manufacturing technologies and processes, experimenting with new designs and materials, and exploring new sales channels to expand internationally. These exciting developments, right at the heart of China’s jewellery manufacturing epicentre, make the Shenzhen Jewellery Fair one of the most important shows in the jewellery world. 


Right Time to Buy

Scheduled for 14 to 17 March 2020 at the Shenzhen Convention & Exhibition Center, the Shenzhen Jewellery Fair provides nearly 12,000 attendees with 20,000 square metres of exhibition space packed with the latest collections, innovations and services from more than 400 vendors. Everyone you need to see is under one roof – enabling you to make smarter and informed business decisions.


Be in the Know

While at the fair, make sure you take advantage of the exciting line-up of high-level forums and special events that will give you valuable insights on key issues impacting markets, design, technology and your clients’ ever-evolving needs. By gaining knowledge and exposing yourself to new trends and resources, you are enhancing your business’ ability to support your customers’ requirements. 

New Theme and Features

With a rich experience of holding more than 20 professional jewellery fairs around the world for over 36 years, UBM is working hard on re-designing the new Shenzhen Jewellery Fair to further push industry development. By introducing the fair's new theme “Jewellery Resources China", UBM is committed to building the most leading, professional, innovative and integrated platform in the industry.
Starting with the industry needs, the Shenzhen Jewellery Fair plans to set up different pavilions accordingly, including Brand Resources, Innovative Resources, Crossover Resource, Fine Jewellery, Design Resources, Fashion Jewellery Resources, Jade Resources, Other Finished Jewellery, Materials Resources, Technology and Equipment Resources, Human Resources and Media Resources. Besides that, several high-level forums and special events will be held onsite to promote the fusion between technology and beauty. 



Objectives of Visitors

Business Natures of Visitors