With Multiple Theme Pavilions, Jewellery Resources China 2020 Integrates Various Resources of the Industry


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With Multiple Theme Pavilions, Jewellery Resources China 2020 Integrates Various Resources of the Industry

With the breakthrough of the 2019 edition, the clear resource theme area partition and new resource integration of Shenzhen Jewellery Fair helps enterprises form their exclusive business model. The fair has started more thoughts on innovationintegrationfusion and mutual benefits. Unlocking the new perspective of jewellery resources, the 2020 18th Shenzhen Jewellery Fair (“JEWELLERY RESOURCES CHINA”) will move forward to drive cross-border jewellery resource integration which is highly expected by the industry.

Jewellery Resources China 2020 will be held in Shenzhen Convention & Exhibition Center (Shenzhen, China) from March 14th to 17th, 2020. Multiple theme pavilions are expecting jewellery brands to exhibit.


China, as one of the world's largest jewellery manufacturers, has attracted international attention. Furthermore, Panyu, as a base of global jewellery supply chain, has become world-famous. Having experienced 30 years of development history, Panyu jewellers have been continually exploring and innovating, devoting themselves to make “Panyu intelligent manufacture” gain public praise and become world-famous. Shenzhen Jewellery Fair, as a cutting-edge platform that integrates resources of jewellery industry, will show “Panyu intelligent manufacture” to the world, interpreting the factories, people and events behind intelligent manufacture and providing jewellery dealers with superior suppliers with Panyu characteristics.


Working with Licensing Expo China in Informa Markets’ portfolio, Licensing Pavilion 2.0 will be upgraded to dig out more IP resources in design, art and fashion profile, provide a one-stop destination for licensors, licensing agents, licensees, manufacturers, distributors and retailers to connect with each other, and explore the franchising business model in the jewellery market. For the 2019 edition, Fantawild Animation Inc, JIN (Shanghai) Culture Development Co, Ltd, Beijing Jinhang Tongbao Culture Communication Co, Ltd, Zhongchuang Wenlv and China Reading were amongst the specialists in the field.


Nowadays, the purchasing power of the rising “Generation Z” continues to increase. Catering to changes in the consumer market, the New Retail Pavilion will be set up at the Shenzhen Jewellery Fair to integrate online, offline, new tech and cross-border retail resources across the industrial chain. Retailers who want to stay competitive will be engaged to generate new ideas and growth opportunities.


Excellent craftsmanship, just like magic, turns talented designs into real and actual pieces of jewellery. Masters in craftsmanship, gifted artisans and experts will gather to share and discover solutions for any difficult situations that may be encountered in the jewellery craft and seek breakthroughs to promote sustainable development in the field.



Catering to the needs of young consumers who are eager to be fashionable and trendy, the Jewellery Fashion Express is a place where jewellery and fashion go hand-in-hand. Fashion institutes will be invited to bring the latest trends and provide tips in a perfect surrounding with a wide range of fashion elements, from trendy colours to delicate accessories.


The increasing influence of digital marketing in brand strategy was evident. The New Media Resources Pavilion will gather popular and promising media resources and multi-channels to inspire and showcase how jewellery sales could be enhanced through these emerging platforms and generate a huge amount of traffic.


Under the theme “Jewellery Resources China”, forums and panel discussions featuring experts and professionals in the field will be held to share insights and offer participants the latest industry intelligence.


The Designer Pavilion will provide an ideal platform for new talents to emerge and develop. Individual designers involved are able to develop collaborative opportunities with traders and showcase latest trends.



Jewellery Resources China 2020 has started online registration

Please complete online registration before March 5. Please print out and present e-badge confirmation at the onsite registration counters to enjoy free admission. Visitors registered online may check registration status, or update visitor profile by log in Visitor Management Center.


Click the icon below to register online




Jewellery Resources China 2020

Provides you with new inspiration and new impetus for the innovative development of your brand

The fair you should not miss out


Shenzhen Convention & Exhibition Center
Fuhua 3rd Road, Futian District, Shenzhen, Guangdong Province, China

Fair Dates & Opening Hours

14 March, 2020



15-16 March, 2020



17 March, 2020








To exhibit, please contact

Sales Department, Jewellery Fairs

Informa Markets China (Guangzhou)

Tel: (86) 20 8666 0158


 To visit, please contact

Visitor Promotion Department, Jewellery Fairs

Informa Markets China (Guangzhou)

Tel: (86) 20 8667 2808



Official WeChat Account

Douyin Account



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