Shenzhen Jewellery Fair raises the bar with customer-focused themes

Shenzhen Jewellery Fair raises the bar with customer-focused themes


New features at the China International Gold, Jewellery & Gem Fair – Shenzhen (Shenzhen Jewellery Fair) leave one in no doubt that customer experience is the driving force behind the fair’s transformation efforts.
More than just a marketplace that brings buyers and sellers together, the Shenzhen Jewellery Fair, with the theme “Jewellery Resources China”, offers advanced new features that deliver necessary operational knowledge for stakeholders to maximise their business.


Brand Village
One of these innovations is Brand Village, a venue that enables leading companies to capture the attention of a prominent audience with their latest works. Going beyond the concept of a brand as “a slogan, logo and colour scheme,” Brand Village integrates new branding and product series, innovative materials and technologies, trendy and leading concepts, and inspiring business models.
“Branding has evolved over the years as communities and consumer values have shifted,” said Teddy Tan, Event Manager - China Jewellery Fairs. “Through Brand Village, we aim to deliver the whole package to enable the industry to tap advanced opportunities and cultivate valuable business relationships in today’s market.”

The elegantly appointed Brand Village offers the perfect environment for doing business. With leading brands such as CHOW TAI FOOK T MARK, Swarovski Professional, Shanghai Laomiao Jewelry Co., Ltd., CMOY JADE, KING KAI FOOK JEWELLERY and more, visitors could – in ultimate comfort – establish partnerships, look for new brands and products, learn about leading technologies and handcrafts, witness creative design, and more importantly, get insights on trending strategic business models of the jewellery retail terminal.
“We have redesigned our exhibition spaces to cater to the visitors’ growing need for convenience. Our visitors have come to expect more than just a space to appreciate displays but also a space to make business decisions,” said Mr Tan.
Designer Pavilion
Shenzhen’s position as a jewellery-manufacturing hub makes the city a rich source of established and emerging talent. The Designer Pavilion showcases this expertise in cooperation with the Shenzhen Jewellery Designers Association. “This partnership has allowed us to promote individual designers in a way we could not do alone,” says Mr Tan. “This is a valuable opportunity for visitors to communicate with individual designers in Shenzhen and witness the debut of their great works and ideas.”
For visitors whose mission is to discover cool, local designers, the Designer Pavilion is a must-visit affair. More than a destination, the pavilion is style event that provides an introduction to homegrown, new and new-to-you brands and concepts that one likely won’t find elsewhere.
Among the prominent designers who are confirmed to participate so far are Mr Du Ban, Mr Hu Hui, Mr Jaye Chan, Ms Jiang Jingjing, Mr Li Wei, Mr. Liu Boshuo, Ms Tan Shasha, Ms Wang Yuqi, Mr Xiao Mingguo and Mr Yang Wei.

Self-service shopping space
At the fair, doing business in the jewellery industry just got easier thanks to a jewellery self-service shopping space. Inspired by the rise of online shopping, Shenzhen Jewellery Fair is retooling the jewellery shopping experience by introducing a jewellery self-service shopping space at this year’s edition.  The smart shopping experience innovatively integrates technology and jewellery sales, enabling consumers to try and buy pieces of jewellery in an unmanned space. All a buyer needs to do is scan a QR code to open the door to the unmanned booth, and once inside, she can inspect or even try on the jewellery, select the product she wants and scan the QR code again to pay. The door will open after payment is done.

“Retooling the supply chain or enhancing customer shopping experience is what brands and manufacturers need to do in today's marketplace. It is what consumers now expect, and we, as fair organisers, are cognizant of that and help businesses succeed in this new environment,” says Mr Tan.


Factory visit tour


A special event for factory visit will be launched during the fair, encouraging overseas traders to know more about China’s jewellery industry. There are two extraordinary factories, and visiting them would allow participants to learn more about information management, intelligent operation and advanced technology. These two factories not only cover diamond trade, design and processing, but also output customised service and create high-end franchisees and speciality stores.

More than just enhancing customer experiencing through its latest features, the Shenzhen Jewellery Fair creates the perfect forum for exchanging information and industry trends through educational workshops and networking socials. The fair runs from 19 to 22 April 2018 at the Shenzhen Convention & Exhibition Center. Don’t miss out and pre-register at before 31 March 2018 to get your visitors badge in advance.